Post by polarfan on Jan 30, 2006 17:09:46 GMT -5
I got a chance to speak with Billy for a few minutes at Highland. First off he loved the postcards (Thanks Radioclash). Then I talked his ear off ( 
) about INTERNET marketing. In a nutshell (and he appeared interested when he heard these numbers) The Arctic Monkeys sold 122,000 copies of their debut album in Europe the very 1st day it was out. That is with no radio or video play. Hawthorne Heights sold 555,000 copies of their album so far with very little radio or video support. To put in perspective Gwen Steffani with name recognition TONS of radio and video support sold 2.5 million albums in a year and was considered one of the big hits of 2005.
These guys succeeded because their indie record labels relied almost exclusively on the Internet. Myspace, artist pages, yahoo, links to every site they could possibly tie in to the band.
Basically Billy was like do whatever it takes (provided it's legal or cant be traced back to the band
)
I propose we as fans do a mass emailing with the myspace site link. You know how fast those chain mails, jokes etc spread? Why not spread LH to our family, friends, co workers, the guy you blew off last Saturday nite whoever...Make it tongue in cheek "Forward this email to 10 people and you'll have good luck for 10 years" be creative. ;D
Actual in person street teaming, I know it's more expensive but those post cards and business cards with the LH info are like gold! People love them and are more likely to keep them as opposed to regular paper flyer's. I passed them out and said "only free souvenir you'll get all nite" hahaha many people used them to get their autographs etc.
Best place to ST during intermission on those long ladies room lines. Talk about a captured audience. Most of these ladies were buzzing about the band amazed by them etc even those who were JD lovers were more receptive since it was fresh in their minds.
I also put piles of the cards/flyer's on the merch table and check back later and they were gone. Most people took one as they purchased (INXS) merch.
Ok this is gonna sound a little silly but this is based on actual study. Obviously wear your LH shirt, carry the cards in an envelope or folder leave your purse behind with a friend lock it up whatever. When your walking around with nothing but the cards people think your a little more "official". I was getting asked questions like they thought I worked for the record company (of course I never lie I tell them I'm street team but they can think street team is part of record label) look your Hammerhead best, be friendly, and when somebody makes snide remarks about LH (which you'll hear some doozies) just ignore it and keep going. No use wasting your energy on someone who is not open minded. No matter how much you wanted to punch that bee-otch in the face. But I digress.
That's what i can think of for now...hope some of this helps or at least makes you laugh.
) about INTERNET marketing. In a nutshell (and he appeared interested when he heard these numbers) The Arctic Monkeys sold 122,000 copies of their debut album in Europe the very 1st day it was out. That is with no radio or video play. Hawthorne Heights sold 555,000 copies of their album so far with very little radio or video support. To put in perspective Gwen Steffani with name recognition TONS of radio and video support sold 2.5 million albums in a year and was considered one of the big hits of 2005. These guys succeeded because their indie record labels relied almost exclusively on the Internet. Myspace, artist pages, yahoo, links to every site they could possibly tie in to the band.
Basically Billy was like do whatever it takes (provided it's legal or cant be traced back to the band
)I propose we as fans do a mass emailing with the myspace site link. You know how fast those chain mails, jokes etc spread? Why not spread LH to our family, friends, co workers, the guy you blew off last Saturday nite whoever...Make it tongue in cheek "Forward this email to 10 people and you'll have good luck for 10 years" be creative. ;D
Actual in person street teaming, I know it's more expensive but those post cards and business cards with the LH info are like gold! People love them and are more likely to keep them as opposed to regular paper flyer's. I passed them out and said "only free souvenir you'll get all nite" hahaha many people used them to get their autographs etc.
Best place to ST during intermission on those long ladies room lines. Talk about a captured audience. Most of these ladies were buzzing about the band amazed by them etc even those who were JD lovers were more receptive since it was fresh in their minds.
I also put piles of the cards/flyer's on the merch table and check back later and they were gone. Most people took one as they purchased (INXS) merch.
Ok this is gonna sound a little silly but this is based on actual study. Obviously wear your LH shirt, carry the cards in an envelope or folder leave your purse behind with a friend lock it up whatever. When your walking around with nothing but the cards people think your a little more "official". I was getting asked questions like they thought I worked for the record company (of course I never lie I tell them I'm street team but they can think street team is part of record label) look your Hammerhead best, be friendly, and when somebody makes snide remarks about LH (which you'll hear some doozies) just ignore it and keep going. No use wasting your energy on someone who is not open minded. No matter how much you wanted to punch that bee-otch in the face. But I digress.
That's what i can think of for now...hope some of this helps or at least makes you laugh.
Cute great excuse to send the email with the my space link etc...We should do it 
as for the greeting card there are definitely some creative types (Paging Dr Ayesa86, Dr Ayesa86 your needed in the computer surgery room) here who might help some of less computer savvy types...
I don't know if this all would be possible to set up in a timely manner. I've never made a webpage or even a clickable banner before.
The free account allows you 20 images; the paid account allows you 100 images. Or we could get 5 free accounts, and have e-cards for specific holidays on each one. Like one account for Valentines, one account for birthdays, etc.
